What is Marketing?
Marketing is a way to promote the new brands and services in the market for a better reach of the correct customer. It is a substantial way to recognize any startup, existing company, or mega industries with new products and services. So, marketing is the way is connecting to the right audience and convincing them to either purchase the product or subscribe to the services for better engagement.
Why Digital Marketing?
With the growth in the technology, the existing marketing has shaped up with the digital method of connecting more possible customers thus digital marketing is now booming as a marketing strategy that is cost-effective, highly approachable to possible customers, and affordable by small, medium, or large scale companies.
Impacts of Digital Marketing
Digital Marketing has increased the boundaries of all the entrepreneurs from small Kirana shopkeepers (Grocery householders) to big-budget enterprises to advertise their products and services online through Google listing or finding their location using google map by adding themselves into google local listings.
Now all the local business bodies are adding up their services and customer feedback along with adding the pictures online in their websites or in google services so that people can find them on google, look over their services and get feedback of them as well with a single click on the mobile or tab.
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I would like to highlight 10 important features of Digital Marketing for the business and its benefits:
Cost-effective promotion of small business:
- In traditional marketing, the budget for the promotion is high due to which it becomes difficult for the small business to compete in the market.
- Digital Marketing opened that path for small businesses to promote their products and services on a low budget and makes it cost-effective for all businesses with global reach.
Targeting the right customer:
- Digital Marketing generates leads as per the SEO that takes the customer to the products and services delivered by small businesses nearby.
- Remarketing enables small businesses to know their right customers who have enquired or viewed their websites.
Digital Marketing helps in Brand Recognition:
- Most of the audience can be reached by social media so, a small business can promote their brand and services on social media by getting in touch with the social media influencers and running their ads on their pages and channel.
- As per the study, there are 2.4 billion social media worldwide users where digital marketing enables the businesses to reach all of them and opens the market globally.
Digital Marketing to Global Marketing:
- As the buyer and purchase are connected digitally now there is no boundary of region or space. with all the services being digital one can purchase and sell products globally from one country to another.
- It has become easier to expand the business globally as there are social media platforms where people can communicate, collaborate, expand and promote their brands and services.
Digital Marketing opens up the gate to Innovational Marketing:
- Using the Digital Marketing platform now the businesses are using different innovative tactics and tools to promote, engage and sell their products and services.
- Brands are using SEM which lets you add space in search results for ads. SEM allows you to advertise for the audiences most interested in your product and services.
- Earlier it was very difficult in traditional marketing to keep a track of data and take corrective measures for a better outcome. Digital Marketing has made this take possible by using analytics and other tools where now we have data analytics for reading and measuring the results of our business campaigns.
- Digital Marketing leads up to innovative ideas for marketing that are substantial and affordable in nature.
Digital Marketing allows measurable results:
- With Digital Marketing we can use analytics to measure the outcome of the investment and campaigning plans which was not so feasible with Traditional Marketing.
- It helps us track the strategies that are failing and remedies to change them to success.
- Data collected from the tool helps you to use your resources more efficiently in a low market budget and improves the ROI with low investment.
Digital Marketing takes us to Social media users:
- Most of the Social Media Influencers used to do paid advertisements for businesses on their Social Media platforms that can direct their followers as possible customers.
- By Social Media Marketing and PPC, we can go for a target-based paid advertisement as an additional space in search engines.
Digital Marketing connects with Mobile Users:
- Digital Marketing can reach all the mobile users via a mobile application where the audience can know about your products and services, subscribe for them and share the application as promotion rewards.
- Mobile internet traffic is expected to be around 48% where users are continuously browsing and consuming content on the internet. As average hours a person dedicated to mobile is approximately 6 hours.
Digital marketing profits ROI Results:
- The ROI Result is one of the most concerning parameters of all the businesses after the investment.
- Digital Marketing helps businesses to score good ROI with estimated less investment and better output as profit.
High Conversation Possibilities:
- A higher Conversion rate is another benefit of Digital Marketing, where the digital platform lets the customer know about all the products and services with a single click and can give them a better understanding of choosing the correct one.
- Digital Marketing also gives chatbot options in digital applications where the customer can get assistance from the technology and quick resolution.
Loyal Customers:
- Digital marketing provides us to the most loyal customers who are used to taking our products and services again and again.
- The customers who are loyal to our businesses even promote businesses via sharing of recommendation of products to other probable connections.
- Nowadays even the influencers with millions of followers can promote your brand by advertising it in their social media accounts.
There is more to know about Digital Marketing and more to come in process as it is expanding and booming. So are you still in traditional marketing. If so, now it's time to give yourself a digital presence with a digital home. Go for Digital Marketing.
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