Every business wants to build their brand. This task becomes more difficult for startup firms and small businesses, as they will be competing with well-established brands having loyal customers and with huge marketing budget. That’s the reason, why you need to find some smart ways to begin with a robust brand building process. As per the Nielson survey, 59% consumers like to buy new products from the familiar brands. So, it’s important to build positive Brand Positioning among customers that will help achieve competitive distinctiveness and maximize brand value.
There are several ways which facilitate you building the brand reputation and recognition including, Search Engine Optimization and Pay-Per-Click (PPC) campaigns. But, the most prominent is social media marketing. You can’t neglect the influence of social media that can have towards empowering brand building.
Social media is a platform that brings long-lasting results for brand recognition.
A strong social network can help a brand build customers’ trust and loyalty for their business. In a social media platform, every like, share and comment gives a boost to your brand’s outreach to target customers.
Ways to build your brand on social media
1. Connect with target customers
Reaching the right customer at the right time is the key to build your brand image. With the widespread reach at prominent social media platforms like Facebook, Twitter & Instagram, your business will be able to attain reach to the target audience. When it comes to promoting your business on social media, you should not ignore an all-in-one social app, Connectd . I have tried Connectd social media app for building my company’s brand and have realized amazing results.
If you are trying for brand building with social media apps in India, you firstly need to think of benefits that it offer and then decide which platform brings more results effectively in terms of business engagement.
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2. Use Brand Logo & Name
The logo of your business is an identity for your company. Using a brand logo helps your audiences to identify your business. When you publish any post, video or make any activity on a social media channel, always use brand logo & name. It is one of the key moves of your brand promotion strategy, as it enables you to increase brand building and brand recognition. You can use an online logo generator to create cool logos yourself.
3. Persuade Audiences to follow brand’s social profiles
A social media account is created in a manner that your audiences follow your business profile. You need to handle it actively and keep posting some awesome content regarding your product features, new launches, so you keep your audiences engaged. In order to build trust, you must also include your business contact details like business name, address, email address, and contact number.
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4. Create engaging content
When it comes to building your brand image and gain customer engagement on social platforms is by posting creative and enticing social media content. It’s better to create visual content your customers like to engage with. To create amazing social posts, you can use compelling images, more engaging content and use popular hashtags.
5. Connect with audience
Maintaining proper communication with users is extremely important and to achieve this, you are required to be active on social media platforms. Suppose, a user comments on your post, it’s essential to reply on it quickly. It helps to build a positive image of your brand in customer’s mind and the customer feels that they are important for you.
By being active and constantly connecting with the customers on social media platforms, you gain the trust and loyalty of the customers towards your business. Brand building is an uphill task that requires time and serious efforts and with help of social media, it becomes an easy way to achieve.
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