The new addition to the Google family was born out of an altercation with its precursor, the Google Feed.
Discover is user-centric, a melting pot of interests, and it provides better access to relevant topics indeed without having to search for them.
And with Google Search Console( GSC) adding a report for point performance in the Discover feed, webmasters now have increased visibility for their Discover business.
With the emergence of these updates, you can reevaluate how you do your SEO. Keeping up with the times means that you should take this as an occasion to take Google Discover data and see how it fares against your traditional SEO content.
What's Google Discover?
Google Discover is a fairly new service released by Google that aims to improve the hunting experience for users across the globe.
Google Discover is a far cry from the traditional way of entering queries and waiting for the search engine to churn out applicable results because it shows content indeed if the user doesn't enter a particular query for the search engine.
Are you eligible for Google Discover Visibility?
Before you make sure that your brand is eligible to be discovered in Google’s feed, your website must be verified and indexed in Google Search Console and your content must pass the Google News standards.
With compliment to the ultimate, it's long been a known fact that evergreen content takes the cake in employing meaningful visibility, so this will be carried over to Google Discover.
1. Improve Content Quality
It can not be stressed enough that content is the key to your digital marketing presence. Just because Google Discover presents relevant content does n’t mean that it will just rely on newly published posts.
You also have to keep in mind that your efforts to optimise old content would be honoured in a stoner-first action. Users will see content that's nearly related to their interests and depends on their search habits.
2. AMP Pages That Are Optimized
Accelerated Mobile Pages( AMP) does the trick of enhancing the overall user experience substantially because of its fast-loading, full-screen experience. In GSC’s new report for Discover, you'll also see that there's an option to compare data between AMP and non-AMP.
Having AMP runners is important for optimising your website for mobile users. If you want to know more, also communicate the link given and contact SEO Services Wellington. Contact us using the link or email at solutionschhabra@gmail.com. If you have any questions.
3. Avoid Over-Optimization
As preliminarily mentioned, there's no use of special markers or structured data, so you should avoid crossing the line on optimization. As long as your content can feed user search queries, it should be good to go for Discover.
Google is going out of its way to improve the user experience when it comes to hunting, and Discover is a testament to this.
Optimising content for Discover goes beyond the technical aspect of it all because you also have to concentrate on fostering relationships, crafting content worth advancing, and making sure that engagement is at an all-time high.
