Brands that use physical products to market their business inevitably stand out. We live in an age where digital advertising is everywhere. So branded products are often a breath of fresh air. While your competition invests huge sums of money into digital marketing, you can go the traditional route and make a positive impression on your consumers. After receiving a freebie, they will then use it and, your brand opinion will increase on its own, and so will your business growth.
If you like the sound of promotional pens, Simply Merchandise is the best choice for manufacturing, Australia-wide.
Why Promotional Pens?
Like many physical marketing products, promotional stationery is usually left up to the consumer. They are not like annoying TV commercials or easily ignored posters at bus stops. Instead, the advertising space of promotional pens is seen, used and worn every day. Much of their effectiveness lies in their persistence, as people see them as they use them.
Promotional pens are also very easy to share around and distribute. You can do this at trade shows, conferences or meetings, or hand them out to shoppers in physical stores or even for visitors to your office. Promotional pens aren't the prettiest, they will make your customers feel appreciated. This is probably the most cost-effective way to show consumers that you care.
Here's Why Promotional Pens Are The Best
The Price is Great
Regardless of the type of promotional pens you decide on, they’re bound to be good value, and this doesn’t mean you need to get premium pens. Any promotional pen, whether it’s a corporate gift, trade show gift, goodie bag freebie or just at your front desk, people always need pens, and if yours is one they use day after day, they become cheaper per impression than any other form of media marketing.
If you love a great deal, read more about Simply Merchandise here.
The Exposure is Unbeatable
Like all promotional products, promotional pens provide visibility for your brand. But few other products offer as much daily exposure as a pen. The only downside is that pens run out. So your customers won't keep them for as long as a lanyard or tote bag. But the pros are still incredible. Promotional pens spend more time in a person's hand than almost any other branded product. So they still work just as well as most other promotional products.
They are Practical
Pens are practical, this is the point of having a pen. So you know that almost everyone will get used to them. But the best people to gift pens too are students and office workers. These people are constantly writing and will always appreciate adding another piece of stationary to their arsenal. Another place to distribute them is at trade shows or conferences, where people love freebies.
Since it takes 5-7 impressions for a consumer to remember your business, that’s five to seven uses of a pen, so that impression will happen even faster than usual.
They are Customisable
With custom promotional pens, you have a blank canvas to display your most important brand information. Your logo or business name is a given, and it's perhaps the most recognizable part of your brand image. After that, depending on how you want people to find you, you can also add your business name, address, website URL, email address, phone number or even social media details in some cases.
With custom promotional pens, consumers will always know who you are and how to find you, and you have total control over this message and information.
Custom pens are just one way to reach out to your audience, if you want to see more merchandise options, reach out to Simply Merchandise now.
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