For customers to buy your products or services your eCommerce website needs to appear in the search results. To ensure the visibility of your website in the top positions in the se...

Digital marketing is a rapidly growing field that requires a wide range of skills. To be successful in digital marketing, you need to be able to effectively use a variety of digita...

Marketing is one of the most important tasks that any business has to deal with. An effective marketing campaign and plan is key to optimizing your growth, increasing sales, and bu...

Once you have chosen your audience and the competition, the next thing you have to do is to develop a marketing mix. Every business needs its very own marketing mix to appeal to i...

External links are hyperlinks that point to (target) domains other than the one in which the link is located (source).In layman's terms, if another website links to you, this is co...

What are outbound links? Before we go into their significance, let’s start with an explanation of what outbound links are.  Links from other websites to yours. We call...

The new addition to the Google family was born out of an altercation with its precursor, the Google Feed. Discover is user-centric, a melting pot of interests, and it provides bet...

Plenty of marketers emphasise the significance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost...

There is no denying that digital has changed the geography for every individual, especially in healthcare.  Patients are no longer coming to the doctor's office to set up an...

When looking for tricks to grow the reach of your business, numerous people assume that SEO is not worth the time and investment. As the world evolves, so does the way we deal wit...