According to the stats, there are 1,196,298,727 websites as of September 2020. Gone are the days when digital was considered a luxury; nowadays, every brand wants a pie piece. After the digital boom, the online world has become clutter as every business has joined the bandwagon and has developed their websites.
Competition is always a good thing, and with access to the latest technology, it has become even more competitive. An eye-popping website UI has become the need of the hour for the websites that want to establish a robust digital asset to generate leads. Check out an UI UX course for in-depth understanding.
Why Is Website User Interface So Important?
Design should be taken seriously; brands that carry it lightly end up paying a heavy price!
A hooking UI design is one of the reasons a website generates massive traffic. The aesthetics of the design draws potential consumers, attention and help convert a prospect into a customer.
A website UI is responsible for the attractive visual design of the entire web page. Therefore, a poorly designed layout can destroy the interaction of a consumer.
How to Create the Best UI Design Possible?
Understand Your Audience
The sole purpose of a website is to serve the customers. Therefore, it is essential to know about your target from the inside out. Gathering research data is necessary to determine their needs and habits; only then can you develop a design that helps them achieve their desired goal.
You also need to understand your target audience’s demographics; it will help you optimize your website. Knowing thoroughly about potential prospects makes it easier to determine where your traffic will be coming from and which device the consumers will be using. The data helps add relevant design features that elevate the user experience.
Listen to the Data
Despite the competitiveness of the digital, it has some perks of its own as well. The best aspect of digital media is that you get the actual numbers of your effectiveness, which was impossible in conventional marketing. John Wanamaker, one of the key pioneers of marketing, once said:
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
But, as I said earlier, things are pretty different in digital. You can gather and analyze the data after the launch of your website to further improve the design. Free online analytical tools like Google Analytics and Mixpanel can help in collecting the data.
Create a Visual Hierarchy
A web designer's main job is to create a layout where he can create hierarchy; the design should emphasize a web page’s most important aspects.
By creating a visual hierarchy, a designer can keep the viewer's focus intact as he browses through the page. A designer uses design elements like size, contrast, white space, and lines to create the visual effect that navigates the consumers around the website.
Keep It Simple
In the digital realm, less is more!
People have unlimited options but a limited attention span. Therefore, a simple design is more beneficial to get the message across in less time. Complex website UI design can distract the viewer's attention due to multiple reasons:
- Complex designs cause readability issues, making it difficult to read the text.
- Different flowery designs can divert the focus of the viewers.
- It gives an outdated look to the website, making it look unattractive.
Today minimalist designs are trending because of their simple yet significant impact on the audience.
Only Use the Best Fonts
The functional part of typography ensures that the text is readable and straightforward, but the fonts also play an emotional element in the design scheme.
90% of the complete information on the internet is in text form. Reading all that text can be boring; therefore, it is essential to give the letters a certain mood to appear more compelling and charming.
A web designer needs to master typography art if he/she wants to connect with the end-users.
Well Sorted Color Schemes
Color represents tone; the web site’s color palette will set the brand persona; therefore, it is vital to select the color schemes according to the brand personality.
According to the research on the impact of color on marketing, people subconsciously judge products in the initial 90 seconds. About 62‐90% of the assessment is based on colors alone. Before using any color, a web designer needs to know about the feeling that color evokes and then include it in the palette.
An Easy to Navigate Design Interface
Your website UI should be like a map that can navigate the visitors through your web pages. No matter if it is a B2C or a B2B website, the visitor should get overwhelmed with the complexity of the menu system.
A good website designer always keeps the layout simple, so it doesn't scare away potential prospects. It is necessary that the designers set up visual cues to navigate these references easily.
Wrapping It Up
Frank Chimero, an independent designer, says:
People ignore design that ignores people.
While working on a website UI design, always remember that the potential prospects’ convenience is prioritized. As an online brand, you want to provide them with a fully functioning website with a user-friendly design because the competitor is just a click away.
A good website design is what draws the viewers' attention and provides them what they want. User interface designs are not just to please the eyes with the visual treat; on the contrary, they are incorporated to serve a purpose. UI is strongly connected to UX; it is the visual representation of the latter.
In short, a website's user interface design is the blueprint for achieving a premium user experience. Therefore, as a business that depends on the internet to run its daily operations, you should leave no stone unturned to get the best website UI design possible!
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