Start a blog
If you want to promote your commercial cleaning services online, one of the best ways to do it is to start a blog. Use your blog to write articles about topics related to commercial cleaning, and be sure to include links back to your website.
You can also use your blog to post special offers and discounts for your readers. It can enable you to not only create a loyal customer base naturally but also establish authenticity for your business.
The only drawback is that handling a full-time business along with maintaining a blog can be challenging. Services like PosterMyWall can help you stay on top of social media scheduling so that you can manage your blog while also staying focused on your business at the same time.
Create a Social Media Profile
Social media is a great way to promote your business, and it's also a great way to connect with potential customers. Create a social media profile for your business and start posting content that will interest your target audience.
Facebook and Instagram are powerful tools that can help you stay on top of your game as they can create the most just for celebrities and influence businesses well. However, much like a blog, social media profiles also require regular maintenance. Visual content can not only be engaging but appealing as well. Therefore, it is always wise to regularly use posters in your content.
One great way to do this is to pick off templates from online poster makers such as PosterMyWall to design various posters for regular posting. It will keep your audience engaged and updated on the launch of new promotions and offers.
Submit articles to article directories
Another great way to promote your commercial cleaning services online is to submit articles to article directories. When you submit articles to these directories, include a link to your website or blog. It will help to increase traffic to your site, and it will also help to improve your search engine ranking.
Using search engine optimization techniques can ensure that your website will appear as the top result when people search for commercial cleaning services in your area.
Place ads on relevant websites
If you want to reach a larger audience, you can place ads. Utilize quality content that is easy to read and stands out from your rivals' ads. Include the name of your company, contact details, your value proposition, and a clear call to action (CTA), such as "call this number" or "book on our website." Include your logo and a standout image if it's a display advertisement.
Use Email Marketing
Using email marketing, you send pre-written, carefully targeted emails to a list of present or future customers. These aren't just casual emails; they should constantly serve a purpose. Send these emails to enlighten and pitch your clients on your services while fostering brand loyalty. You can send your email list a mixture of informative and sales-oriented content.
However, only one of your emails—out of every five—should be a sales pitch. Your emails should always include information that a client would find helpful. A blog article with cleaning advice or a discount on your subsequent clean could be the offer.
Although email marketing can prove to be an excellent promotional strategy, not the same can be said about its implementation. It is usually complex since not many customers are urged to provide their emails for fear of spam.
For successful email marketing, it is essential to develop a list of targeted email accounts. However, this complexity can be somewhat smoothened with services like PosterMyWall, which provide great offers for email campaigns.
The Bottom-Line:
It seems that with the increased globalization, the number of ways in which promotions can be done has also increased. Sometimes it is best to stick to the basics such as ad and email campaigns, especially for services like commercial cleaning. When it comes to online promotion techniques, one can never go wrong with the sure-proofed methods of creating a social media presence and starting a blog.
However, it all comes to how good you are at delivering promised services and creating engaging content to keep your clients interested, so pay most attention on that front, and your business shall remain golden.
